The present 2017 seems to be another interesting year in the development of our company.

Being undisputed market leader in several categories, in one market segment and country, selling millions of packages implies a certain business model and strategy. However, to be able to offer new brands in different market segments and/or other countries and continents, requires our business model to meet the new challenges.

The amazing world of cosmetic products abounds with a variety of market propositions where the end consumer is oversaturated to a great extent. Having good products in good-looking packaging, at affordable prices and with proven efficacy is not the only formula for success anymore, even if these are offered the right way and at the right place.

Today the success of small and medium companies, and new brands is determined by the successful finding of the key to the heart of our desired consumer. Meeting his expectations and keeping our promises will be a worthy reward to our efforts.

Lavena has the resources to cope with the challenges of modern times. We tread on decades of traditions and do not stop building our expertise. The professional attitude and the eye for details are integral part of our corporate culture. Our great experience in creating health and beauty solutions is realized by the love and trust of millions of consumers who have chosen our products.

Lavena’s strive for development and the enthusiasm of each one of us give the impetus to build our future increasingly successful, brighter and forward looking!


Konstantin Shalamanov

Chief executive officer

Lavena Core Values